I’m Fabio Lody, a Senior Art Director and Creative Lead based in São Paulo, Brazil.
Over nearly two decades, I’ve built a career shaped by meaningful projects, industry recognition,
and collaborations with professionals I’ve admired since the beginning of my journey.
Over nearly two decades, I’ve built a career shaped by meaningful projects, industry recognition,
and collaborations with professionals I’ve admired since the beginning of my journey.
My passion for design started outside the capital, driven by a clear ambition: to create impactful work
memorable pieces, immersive experiences, and a portfolio that tells real stories. A turning point came
when I began writing a weekly Photoshop column for iMasters. That visibility opened doors,
connected me to the industry, and accelerated my professional growth.
memorable pieces, immersive experiences, and a portfolio that tells real stories. A turning point came
when I began writing a weekly Photoshop column for iMasters. That visibility opened doors,
connected me to the industry, and accelerated my professional growth.
Throughout my career, I’ve invested in a solid foundation: a degree in Graphic Design and continued
studies across 3D, video editing, and graphic production. One of the most defining experiences
was studying Visual Design with Alexandre Wollner — a major influence in my formation
and a reference I deeply respect.
studies across 3D, video editing, and graphic production. One of the most defining experiences
was studying Visual Design with Alexandre Wollner — a major influence in my formation
and a reference I deeply respect.
I started as an intern at Tribal Interativa and went on to work with agencies and production
companies that shaped my creative perspective. At GEO Eventos, I immersed myself in large-scale
projects such as Lollapalooza, Expo Money, HSM, Super Bikes, Soccer Run, Billabong Rio Pro,
and the Santos Futebol Clube Centenary among others.
companies that shaped my creative perspective. At GEO Eventos, I immersed myself in large-scale
projects such as Lollapalooza, Expo Money, HSM, Super Bikes, Soccer Run, Billabong Rio Pro,
and the Santos Futebol Clube Centenary among others.
Designing the official identity for Santos FC’s 100th anniversary and having my name included
in the club’s commemorative seal was one of the most symbolic moments of my career,
recognized with the Best Marketing Design award in 2012.
in the club’s commemorative seal was one of the most symbolic moments of my career,
recognized with the Best Marketing Design award in 2012.
Today, I lead creative initiatives at E-Commerce Brasil, where I’ve been working for over a decade.
This is where my creative maturity fully developed delivering large-scale events, immersive brand experiences, and integrated visual systems that connect innovation, technology, and content. I also lead the art direction
of E-Commerce Brasil Magazine, a bi-monthly publication recognized as a key reference in the industry.
This is where my creative maturity fully developed delivering large-scale events, immersive brand experiences, and integrated visual systems that connect innovation, technology, and content. I also lead the art direction
of E-Commerce Brasil Magazine, a bi-monthly publication recognized as a key reference in the industry.
More recently, I completed a postgraduate degree in Neuroscience and Human Behavior at PUCRS.
This expanded my perspective on design because understanding how people think and react
is essential to creating with purpose.
This expanded my perspective on design because understanding how people think and react
is essential to creating with purpose.
If you’ve made it this far, thank you for visiting. Feel free to reach out I’d be glad to connect.
======================================
======================================
E-Commerce Brasil / iMasters
Senior Art Director
Aug 2013 – Aug 2025
São Paulo, Brazil
Creative lead and Senior Art Director responsible for the visual identity of large-scale industry
events such as Fórum E-Commerce Brasil. Work spans editorial design, scenography,
branding, and omnichannel creative strategy.
Senior Art Director
Aug 2013 – Aug 2025
São Paulo, Brazil
Creative lead and Senior Art Director responsible for the visual identity of large-scale industry
events such as Fórum E-Commerce Brasil. Work spans editorial design, scenography,
branding, and omnichannel creative strategy.
GEO Eventos
Senior Art Director
Sep 2010 – May 2013
São Paulo, Brazil
Development of complete visual identities for major events including Lollapalooza, Soccer Run,
Expo Money, HSM ExpoManagement, and the Santos Futebol Clube Centenary.
Senior Art Director
Sep 2010 – May 2013
São Paulo, Brazil
Development of complete visual identities for major events including Lollapalooza, Soccer Run,
Expo Money, HSM ExpoManagement, and the Santos Futebol Clube Centenary.
Digital Industry
Art Director
Aug 2009 – Jun 2010
Creation of digital solutions focused on user experience and visual performance.
Art Director
Aug 2009 – Jun 2010
Creation of digital solutions focused on user experience and visual performance.
Silika Comunicação
Art Director
Jan 2009 – Jun 2009
Campaign and digital project development for clients such as Mitsubishi, Vivo, Brahma,
Sodexo, Epson, and Netgear.
Art Director
Jan 2009 – Jun 2009
Campaign and digital project development for clients such as Mitsubishi, Vivo, Brahma,
Sodexo, Epson, and Netgear.
Banco de Eventos
Art Director (Freelance)
Aug 2008 – Dec 2008
Participation in the development of the “Super Casas Bahia” campaign.
Art Director (Freelance)
Aug 2008 – Dec 2008
Participation in the development of the “Super Casas Bahia” campaign.
EverMedia
Art Director
Nov 2007 – Jul 2008
Digital design solutions for brands including Oakley, Bic, NET, Coral, and Chamex.
Art Director
Nov 2007 – Jul 2008
Digital design solutions for brands including Oakley, Bic, NET, Coral, and Chamex.
Tribal Digitas
Art Assistant (Intern)
Nov 2002 – Sep 2003
Early career experience at one of Brazil’s most respected digital agencies.
======================================
Art Assistant (Intern)
Nov 2002 – Sep 2003
Early career experience at one of Brazil’s most respected digital agencies.
======================================
EBAC – British School of Creative Arts & Technology
Branding & Visual Identity — 2023
Branding & Visual Identity — 2023
PUCRS
Postgraduate Degree in Neuroscience and Human Behavior — 2021–2022
Universidade Paulista (UNIP)
Bachelor’s Degree in Graphic Design — 2005–2007
======================================
Caio Awards – Gold
E-Commerce Brasil Conference SC (2020)
E-Commerce Brasil Conference SC (2020)
Caio Awards – Silver
Marketplace Conference – Live Edition (2020)
E-Commerce Brasil Conference RS (2020)
Caio Awards – Gold & Silver
Fórum E-Commerce Brasil – Corporate Event & Operation (2018)
Best Marketing Design Award
Santos Futebol Clube Centenary Identity (2012)
Official commemorative seal includes my credited signature
Cannes Lions
EverMedia - Klabin Project (2004)